2008 Woodie Awards
Billboard slogan seen as offensive by some
By: THE ASSOCIATED PRESS
Issue date: 2/29/08 Section: Odd News
ALTOONA, Pa. (AP) - A convenience store chain's billboard advertising its fried chicken sandwich is ruffling the feathers of some residents.
Sheetz unveiled the "Crispy Frickin' Chicken" billboards at the beginning of February.
The campaign consists of 100 billboards placed locations that carry the sandwich, spokeswoman Monica Jones said yesterday. The campaign is aimed at young adults, and the company did not intend to offend anyone, Jones said.
"We're kind of known for edgy, kind of brash advertising tactics, and we knew this would spark a certain amount of controversy," Jones said. "That said, we're proud of the campaign."
Sheetz will take down the billboards on Wednesday, when the campaign is scheduled to end, Jones said. The company recently removed one billboard in Hazle Township, near Hazleton, after local officials fielded complaints.
"There was a lady who left an angry voice mail," code enforcement officer Fran Calarco said. "And a man called and said he had small children and didn't think they should be exposed to that type of language. I told him I completely understood and agreed."
Sheetz unveiled the "Crispy Frickin' Chicken" billboards at the beginning of February.
The campaign consists of 100 billboards placed locations that carry the sandwich, spokeswoman Monica Jones said yesterday. The campaign is aimed at young adults, and the company did not intend to offend anyone, Jones said.
"We're kind of known for edgy, kind of brash advertising tactics, and we knew this would spark a certain amount of controversy," Jones said. "That said, we're proud of the campaign."
Sheetz will take down the billboards on Wednesday, when the campaign is scheduled to end, Jones said. The company recently removed one billboard in Hazle Township, near Hazleton, after local officials fielded complaints.
"There was a lady who left an angry voice mail," code enforcement officer Fran Calarco said. "And a man called and said he had small children and didn't think they should be exposed to that type of language. I told him I completely understood and agreed."
Viewing Comments 1 - 2 of 2
Caroline
posted 3/03/08 @ 5:49 PM EST
"Crispy Frickin' Chicken"? Not the best slogan in the world. But I wouldn't say that it's offensive, you can hear worse on Cartoon Network.
q
posted 3/08/08 @ 1:25 PM EST
Thoughen up America! Our country is at war, and people cry when their kids see the word FRICKIN! No wonder the world thinks we are a joke.
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